It’s easier to make clients into friends than friends into clients. That’s why who you work with matters. If you share the same business philosophies and values, success (and a deeper relationship) is sure to follow.
Negotiating the contract is important. But your counterparty can be more important than the contract itself. Know who you’re partnering with before you sign the agreement.
Nothing derails contract negotiations faster than lack of confidence. Know what you want and find a trusted lawyer to help you ask for it.
Know and play to your strengths, and find trusted advisors to help with the rest. Smart businesses of every size deserve accessible and quality representation.
Don’t be afraid to ask for what you want in a negotiation. It’s important to know up front that the deal is a good fit. And remember, it’s just business!